Founded by Paul Wing, Wings Skoda is East Anglia’s largest specialist Skoda retailer, now covering all of Cambridgeshire, Norfolk & surrounding counties. Our company started from the humblest of beginnings & is now recognised as one of the shining lights of the Skoda network.

Brief History of Wings

Paul started in the motor industry as a grass roots apprentice with a passion to learn all he could about every aspect of trade. As Paul gained experience in the workshop he showed an interest in learning about the sales side of the business also. This was noticed by a local garage proprietor Carl Porter of Colt Cars in March, Cambridgeshire. With his ambition to progress Paul decided to accept a second job working for Carl Porter at the weekends to gain front of house sales experience. This sparked a new vain of interest and Carl was quick to offer a full time position. After several years of gaining valued experience working alongside Carl, Paul decided to seek a new challenge at the largest dealership of it's time, Peterborough Motors.

Paul's time at Peterborough Motors saw him take on a varied role within the sales department. Still with the passion to further himself and seeing ways in which he could improve customers' experiences Paul made the decision that he wanted to tread his own path. In 1990 Paul discovered an opportunity to build his dream on an existing site at Fleet Road Garage, Holbeach. This was the start of Paul's long relationship with ŠKODA . After a tremendously successful decade promoting ŠKODA and providing the after sales service Paul thought the customers deserved, he was approached by ŠKODA to become a figure head for their brand expanding to a larger and more central site in the city of Peterborough.

Joined by his son Justin in 1999, Wings built the first purpose built and stand-alone ŠKODA Centre in the UK. Since then Wings has gone from strength to strength, using the modern premises and state of the art facilities to achieve the high levels of customer service that Paul always strived for.

In recent years Wings Skoda has been nationally recognised at the Skoda Retailer of the Year awards, having finished 2nd in the whole of the UK in 2018 & in having several of it’s employees reach the top 5 of their individual job roles in the annual Skoda Challenge representing the best of each position across the whole of the UK network.

Wings is now led by Justin Wing, who celebrates his 20th year in the business by agreeing to take over the Skoda operation in Kings Lynn, Norfolk. With the acquisition of Walkers Skoda of Kings Lynn, Wings marks the next chapter in their story & a strengthening of their relationship with Skoda. This 30 year partnership has gone from strength to strength & both Justin & Paul look forward to many more years supplying & taking care of Skoda drivers across all of Cambridgeshire & Norfolk.